Testing the UN.likely
Pursuing the UN.rivalled.

UN.bound by tradition, Projects By Crema pushes into the unknown and exists to redefine expectations through the conceptualisation and delivery of unique opportunities. Following our imagination^[1] and our instinct^[2], we chase ideas into the unchartered, fearlessly pursuing the extraordinary^[3]. We lead with a brave^[4] excitement for the new, untried and innovative^[5] in pursuit of richer and more meaningful^[6] experience. UN.afraid to stand alone, we continuously test the unlikely in pursuit of creating the authentic^[7] and unmistakable^[8].

[1] IMAGINATION
The act or power of forming a mental image of something not present to the senses or never before wholly perceived in reality
[2] INSTINCT
Instinct is the inherent inclination of a living organism towards a particular complex behaviour, containing both innate (inborn) and learned elements.
[3] EXTRAORDINARY
Exceptional in character, amount, extent, degree, etc.; noteworthy; remarkable: extraordinary speed; an extraordinary person.
[4] BRAVE
Possessing or exhibiting courage or courageous endurance. Not affraid to explore the unknown.
[5] INNOVATIVE
Introducing new ideas; original and creative in thinking.
[6] MEANINGFUL
Full of meaning, significance, purpose, or value; purposeful.
Shown* Contstruction of the Veneto Club in Buleen Circa 1973.
[7] AUTHENTIC
The quality of being authentic; genuineness.
Shown* Pentridge Piazza, Circa 1999
[8] UNMISTAKABLE
Not able to be mistaken for anything else; very distinctive.

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Navigating the UN.explored.
Creating the UN.mistakeable.

Existing in a continuous state of play, our projects tell stories that unfold over time, morphing, changing, shaping... building intrigue and anticipation, inspiring new ways of thinking and a unique lifestyle where the lines between work, life and leisure are blurred. Where genuine connections are formed. An elusive, ever-evolving concept. Once characterised by scarcity and scale, today is a measure of experiential accessibility; the possession, not of material objects, but of opportunities and experiences.

LIVE – Luxury Redefined.
WORK – Work. Elevated.
PLAY – A State of Play.
TASTE – Fare to Remember.
RESTORE – A Source of Vitality.

Palmerston Crescent
Domain Precinct VIC 3205

WELCOME TO THE EIGHTH

The Eighth represents an evolution in living. It’s a building on the cutting edge of what’s possible when a holistic approach to lifestyle is combined with a design and architectural approach that centres the human need for connection, a sense of belonging, and balance between all the different aspects of our lives.

Visual Identity Feature

The philosophy behind The Eighth is based on five pillars: Live, Work, Play, Taste and Restore. These deeply human elements are nurtured throughout this building via its materials, spaces, design and connectivity.

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A HOLISTIC VISION

The Eighth’s various elements – which include a grand lobby, café and wine bar, European-inspired day spa, rooftop pool and curated work spaces – combine to create a self-contained and completely resolved place to live that offers the possibility of a curated life where every day experiences are heightened, and where the senses are stimulated. The delicate balance between, and overlap of the pillars and areas throughout The Eighth represent the true-to-life interconnectedness that this building caters for. So much of The Eighth’s elegance is down to its intuitive understanding of what will make its residents feel at home.

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For all enquiries please email:
hello@projectsbycrema

What makes Fitzroy Fitzroy?

A destination without parallel

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What makes Fitzroy Fitzroy?

A destination without parallel

421 Smith Street
Fitzroy VIC 3066

WHAT MAKES FITZROY FITZROY?

Sitting with a quiet confidence on iconic Smith St is Fitzroy Fitzroy — a place where solitude, spirit and seamless living co-exist, without parallel. Here, the past, present and future of Fitzroy meet. Homes made for those seeking peace and privacy, spiked with atmosphere. Grandeur, with a bit of edge. It’s places to connect and spaces to retreat. That’s what makes Fitzroy Fitzroy.

Visual Identity Feature

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A UNIQUE VISION

It’s not obvious from the streetscape, but there’s something quite special about the ground floor experience. It begins with an internal laneway connecting Smith Street and the resident’s lobby. At one end, a vibrant mecca; at the other, a private entrance that instills a sense of calm. In between, highly considered amenities that have been carefully chosen for the Fitzroy Fitzroy resident.

As you enter, a total living experience unfolds that will transport you to the area’s historic past, celebrate the present, and offer a sense of timelessness that will carry you well into the future.

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For all enquiries please email:
hello@projectsbycrema

Bound by Family
Un.bound by Tradition

Our passion and community spirit has led to the creation of lifelong connections; providing opportunities to share, grow, think and play with an open-minded community.

Drawing on a proud history, our community has been formed through the foundations of authenticity, honesty and transparency. When we imagine the future, we imagine the same. We dream not of tokens, of objects or structures, but of experiences yet to be shared; understanding that it’s moments together that have the power to enrich the mind and soul.

We invest in every one of our projects for the long-term. We’re committed to ensuring that the vision we have set in motion from the start is carried on into the future. It’s our commitment to the people that reside, work and visit our buildings. We don’t measure success by the physical completion of a building but rather by the ongoing impact that our buildings have on people’s lives.