UN.bound by tradition, Projects By Crema pushes into the unknown and exists to redefine expectations through the conceptualisation and delivery of unique opportunities. Following our imagination and our instinct, we chase ideas into the unchartered, fearlessly pursuing the extraordinary. We lead with a brave excitement for the new, untried and innovative in pursuit of richer and more meaningful experience. UN.afraid to stand alone, we continuously test the unlikely in pursuit of creating the authentic and unmistakable.
Existing in a continuous state of play, our projects tell stories that unfold over time, morphing, changing, shaping... building intrigue and anticipation, inspiring new ways of thinking and a unique lifestyle where the lines between work, life and leisure are blurred. Where genuine connections are formed. An elusive, ever-evolving concept. Once characterised by scarcity and scale, today is a measure of experiential accessibility; the possession, not of material objects, but of opportunities and experiences.
WELCOME TO THE EIGHTH
The Eighth represents an evolution in living. It’s a building on the cutting edge of what’s possible when a holistic approach to lifestyle is combined with a design and architectural approach that centres the human need for connection, a sense of belonging, and balance between all the different aspects of our lives.
The philosophy behind The Eighth is based on five pillars: Live, Work, Play, Taste and Restore. These deeply human elements are nurtured throughout this building via its materials, spaces, design and connectivity.
WHAT MAKES FITZROY FITZROY?
Sitting with a quiet confidence on iconic Smith St is Fitzroy Fitzroy — a place where solitude, spirit and seamless living co-exist, without parallel. Here, the past, present and future of Fitzroy meet. Homes made for those seeking peace and privacy, spiked with atmosphere. Grandeur, with a bit of edge. It’s places to connect and spaces to retreat. That’s what makes Fitzroy Fitzroy.
Visual Identity Feature
Inspired by the creative and funky Fitzroy culture a series of artistic and graphic ‘F’s’ were created to assist with generating a market ‘buzz. Each F is bespoke and crafted, responding to the specific chapter or topic of communication with in the broader marketing campaign.
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